Understanding your business and users

Every great design starts with understanding. We collaborate closely with you to learn about your business goals, target audiences, and user behaviours. This insight forms the foundation for designs that are both visually engaging for users and  effective for your business.

Structure before style

Once with information architecture and wireframes to map the ideal user journey. This stage ensures usability and functionality are built into the experience early — saving time and cost by making refinements before creative design begins.

Creative Design with Conversion in Mind

We work in both Figma and Sketch, our designers craft clean, modern designs across multiple devices that align with your brand and drive results. Our conversion principles and UX best practices are baked into the design process — from layout and hierarchy to calls-to-action and content flow, we give you the best chance for conversion success.

Offline User Testing


Before anything goes live, we validate our designs with real user feedback using Lyssna (formerly UsabilityHub). We conduct numerous tests with the results being fed back into the designs to improve them further based on the user tester feedback. This provides us with an unbiased final design that your users will react positively to. Through preference testing, 5-second flash tests, first-click analysis, and interactive prototype testing, we ensure your design performs in the real world and is soley based on our opinion and individual experiences.

Preference testing is a great way to gain unbiased feedback from user testers to refine and inform designs. This is an important part of any redesign process to help remove guess work and bias. User tester feedback can both confirm hypothesis and most valuably highlight unseen issues. This gives us scope to optimise design further early in the process rather than costly code changes later.

5 second flash testing tells us what users are likely to remember and absorb on a web page. User testers view a new design and are asked to type out the marketing messaging, tagline and what they remember. With attention spans at a historic low this allows to see how good our designs convey what we want them to, will users engage or not?

First click testing does exactly what its states, with this small and quick test we can establish if the users first intent is the desired course of action that we want them to take. Is it a click into the journey to convert or, an erroneous click due to confusion.

Beyond website modules and single pages comes protoype testing. This used when we are creating a new user journey or making amends to a journey across multiple pages and steps.

We map out and create the journey in Figma which the users testers can then flow though and feed back on their experience. Was it easy to get to the end point? Were they distracted or got lost easily.